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2 min read

The 24/7 Heating Salesman: Your Landing Page

By Admachines on Oct 1, 2021 3:31:46 PM

When someone comes into your house, the first thing they see is the foyer. They come in, see that room, and can immediately start getting a feel for who you are, how you live, and what they can expect as a guest in your home. As a business owner, your landing pages are your own digital foyer, so it’s extremely important that it sets the tone for prospective customers and gets them interested right away. A good landing page will be your best salesperson and will act as the entry point to the sales funnel where your team can seal the deal.

Topics: HVAC
3 min read

Ad Copy Formula #1 - Direct Offer

By Admachines on May 5, 2021 11:03:15 AM

In a sea of advertisements, you need to make sure yours really pop. Bland, generic copy is a surefire way to find yourself blending in with the wallpaper. You need, interesting, engaging copy to stand out in the crowd. Something that puts you at the top of a prospect’s mind and keeps you there. Luckily, we at AdMachines have developed a time-tested effective ad copy formula to double your response rates. 

And the first step to achieving that perfect ad is to make your prospects a direct offer. Offers grab people’s attention right away and drive them to jump into the sales funnel. But what makes a good offer?” you may ask.  

Topics: Advertising Tips
9 min read

How-To Generate More Water Heater Leads

By Admachines on Apr 30, 2021 8:29:49 AM

5,500 water heater leads in less than 8 months. Difficult? For sure. Impossible? Not even close. Read on to find out how AdMachines’ handcrafted lead generation has helped clients generate 4,900 phone calls and 445 form submissions and counting.

Our Water Heater Marketing plan is time-tested and proven to work consistently over time. Literally anyone can slap together a marketing campaign in a slapdash way and have it just barely function. But that’s not what we do. We design our water heater campaigns to not only get you a staggering amount of leads, but qualified leads you can actually act upon. We understand that your ad vehicle isn’t what matters: it’s how you use it.

Topics: Plumbing
9 min read

How-To Generate More AC Replacement Leads

By Admachines on Apr 30, 2021 8:28:51 AM

AC Replacement can be a tricky sell sometimes. People are hesitant to try replacements over repairs and there’s a lot of misunderstanding when it comes to the best way to run a successful replacement campaign. When do we start? How do we target the right leads? Who even are the right leads? 

During the height of the COVID-19 Pandemic, our replacement campaigns were setting record highs when they generated more than 30,000 high quality leads a month for our clients. Our methods work, and in the height of some of the greatest economic turmoil of our times, our clients still prospered.


Topics: HVAC
3 min read

Diagnosing Ad Fatigue & 5 Ways to Fix It

By Admachines on Nov 16, 2020 9:00:00 AM

Ad fatigue is what happens when an audience sees your ad so many times that they begin to lose interest and stop engaging. You’ve probably experienced ad fatigue yourself- when you’ve watched a TV commercial too many times or seen the same remarketing ad on every site. Even the best-written ad will suffer from ad fatigue after a while- it’s just what happens when a message has oversaturated the market. But how can you stay ahead of your audience and combat this epidemic? We’ll walk you through the ways you can diagnose and get in front of ad fatigue before it affects your campaign performance.

Topics: Insider
4 min read

LinkedIn Advertising: The Basics Of Ad Types & Targeting

By Admachines on Nov 9, 2020 9:00:00 AM

While LinkedIn ads aren’t for every business, they’re a useful marketing channel for getting in front of a professional audience. LinkedIn advertising is especially powerful for B2B marketers who want to increase brand awareness or generate leads. When you use LinkedIn, you’re getting in front of a more professional subset of the population who are more likely to be decision-makers for a business.

3 min read

What to Post to Your Facebook Profile

By Admachines on Nov 2, 2020 9:00:00 AM

When it comes to Facebook, once you have a business page set up there is a temptation to just start posting to fill the empty space. But the type of content you post needs to be given serious thought before landing on your timeline. Curating a strong Facebook presence is especially important for local companies because this is a resource where customers may turn when they’re looking for a product or service.

Topics: Insider
3 min read

Are Facebook Ads the Right Move for Home Service Companies?

By Admachines on Oct 26, 2020 9:00:00 AM

Facebook is one of the most popular social media networks used today. It’s the third most viewed website in the world, only falling behind Google and YouTube in terms of daily visitors (HootSuite). It’s a powerful tool in any company’s arsenal for building brand awareness, sharing content, and interacting with customers in a more personal way. But making the move from solely organic social media usage to paid advertising may seem like a big jump for a local home service company. However, Facebook is a great place to expand your paid advertising efforts and generate high-quality leads. There are some key differences between Facebook and paid search like Google to note before jumping into the market. Primarily, Facebook doesn’t use keyword targeting like Google, so users are more passively looking for service. You can't target a specific service keyword and "bid" like you would on paid search networks. Customers aren't using the site to find service, so your ad needs to be dialed in to the right audience in order to have the best interaction rate. In this article, we’ll discuss some Facebook Advertising campaigns that can jump start your paid social strategy and generate positive ROI for your business.

Topics: Insider
2 min read

Is A Social Media Presence Important For Home Service Companies?

By Admachines on Oct 19, 2020 9:00:00 AM

When people think of social media, their own personal profiles often come to mind first. It’s a place to connect with family and friends by sharing moments of daily life. But for businesses, social media is a powerful tool for brand recognition and maintaining relationships with customers. While there is a paid portion to all social channels, like Facebook Ads for example, some of the most impactful parts of social media don’t require a direct monetary investment at all. 

Topics: Insider
2 min read

The Importance Of A Comprehensive Negative Keyword List

By Admachines on Oct 12, 2020 9:00:00 AM

What are negative keywords?

Most people have heard of keywords when referring to paid advertising. Those are the terms that campaigns are built around which trigger ads in the search engine results. If you’re a plumbing company, you might build multiple campaigns around different services such as water heaters, plumbing repair, and drain cleaning. Each campaign would have keywords that have bids attached to them which trigger ads based on the service. But on the flip side of keywords are another set of terms that one can argue are even more important than the keywords. These are called negative keywords. A negative keyword is a term applied to a campaign that will stop Google from displaying your ad when certain words or phrases are included in the search query. These are incredibly important for blocking bad traffic and ensuring your ads only appear for relevant searches. But if you’re already targeting certain keywords, how do negative keywords impact traffic quality?

Topics: Insider