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2 min read

The 24/7 Heating Salesman: Your Landing Page

By Admachines on Oct 1, 2021 3:31:46 PM

When someone comes into your house, the first thing they see is the foyer. They come in, see that room, and can immediately start getting a feel for who you are, how you live, and what they can expect as a guest in your home. As a business owner, your landing pages are your own digital foyer, so it’s extremely important that it sets the tone for prospective customers and gets them interested right away. A good landing page will be your best salesperson and will act as the entry point to the sales funnel where your team can seal the deal.

Topics: HVAC
3 min read

Ad Copy Formula #1 - Direct Offer

By Admachines on May 5, 2021 11:03:15 AM

In a sea of advertisements, you need to make sure yours really pop. Bland, generic copy is a surefire way to find yourself blending in with the wallpaper. You need, interesting, engaging copy to stand out in the crowd. Something that puts you at the top of a prospect’s mind and keeps you there. Luckily, we at AdMachines have developed a time-tested effective ad copy formula to double your response rates. 

And the first step to achieving that perfect ad is to make your prospects a direct offer. Offers grab people’s attention right away and drive them to jump into the sales funnel. But what makes a good offer?” you may ask.  

9 min read

How-To Generate More Water Heater Leads

By Admachines on Apr 30, 2021 8:29:49 AM

5,500 water heater leads in less than 8 months. Difficult? For sure. Impossible? Not even close. Read on to find out how AdMachines’ handcrafted lead generation has helped clients generate 4,900 phone calls and 445 form submissions and counting.

Our Water Heater Marketing plan is time-tested and proven to work consistently over time. Literally anyone can slap together a marketing campaign in a slapdash way and have it just barely function. But that’s not what we do. We design our water heater campaigns to not only get you a staggering amount of leads, but qualified leads you can actually act upon. We understand that your ad vehicle isn’t what matters: it’s how you use it.

Topics: Plumbing
9 min read

How-To Generate More AC Replacement Leads

By Admachines on Apr 30, 2021 8:28:51 AM

AC Replacement can be a tricky sell sometimes. People are hesitant to try replacements over repairs and there’s a lot of misunderstanding when it comes to the best way to run a successful replacement campaign. When do we start? How do we target the right leads? Who even are the right leads? 

During the height of the COVID-19 Pandemic, our replacement campaigns were setting record highs when they generated more than 30,000 high quality leads a month for our clients. Our methods work, and in the height of some of the greatest economic turmoil of our times, our clients still prospered.

 

Topics: HVAC
3 min read

Diagnosing Ad Fatigue & 5 Ways to Fix It

By Admachines on Nov 16, 2020 9:00:00 AM

Ad fatigue is what happens when an audience sees your ad so many times that they begin to lose interest and stop engaging. You’ve probably experienced ad fatigue yourself- when you’ve watched a TV commercial too many times or seen the same remarketing ad on every site. Even the best-written ad will suffer from ad fatigue after a while- it’s just what happens when a message has oversaturated the market. But how can you stay ahead of your audience and combat this epidemic? We’ll walk you through the ways you can diagnose and get in front of ad fatigue before it affects your campaign performance.

Topics: Insider
4 min read

LinkedIn Advertising: The Basics Of Ad Types & Targeting

By Admachines on Nov 9, 2020 9:00:00 AM

While LinkedIn ads aren’t for every business, they’re a useful marketing channel for getting in front of a professional audience. LinkedIn advertising is especially powerful for B2B marketers who want to increase brand awareness or generate leads. When you use LinkedIn, you’re getting in front of a more professional subset of the population who are more likely to be decision-makers for a business.

3 min read

What to Post to Your Facebook Profile

By Admachines on Nov 2, 2020 9:00:00 AM

When it comes to Facebook, once you have a business page set up there is a temptation to just start posting to fill the empty space. But the type of content you post needs to be given serious thought before landing on your timeline. Curating a strong Facebook presence is especially important for local companies because this is a resource where customers may turn when they’re looking for a product or service.

Topics: Insider
3 min read

Are Facebook Ads the Right Move for Home Service Companies?

By Admachines on Oct 26, 2020 9:00:00 AM

Facebook is one of the most popular social media networks used today. It’s the third most viewed website in the world, only falling behind Google and YouTube in terms of daily visitors (HootSuite). It’s a powerful tool in any company’s arsenal for building brand awareness, sharing content, and interacting with customers in a more personal way. But making the move from solely organic social media usage to paid advertising may seem like a big jump for a local home service company. However, Facebook is a great place to expand your paid advertising efforts and generate high-quality leads. There are some key differences between Facebook and paid search like Google to note before jumping into the market. Primarily, Facebook doesn’t use keyword targeting like Google, so users are more passively looking for service. You can't target a specific service keyword and "bid" like you would on paid search networks. Customers aren't using the site to find service, so your ad needs to be dialed in to the right audience in order to have the best interaction rate. In this article, we’ll discuss some Facebook Advertising campaigns that can jump start your paid social strategy and generate positive ROI for your business.

Topics: Insider
2 min read

Is A Social Media Presence Important For Home Service Companies?

By Admachines on Oct 19, 2020 9:00:00 AM

When people think of social media, their own personal profiles often come to mind first. It’s a place to connect with family and friends by sharing moments of daily life. But for businesses, social media is a powerful tool for brand recognition and maintaining relationships with customers. While there is a paid portion to all social channels, like Facebook Ads for example, some of the most impactful parts of social media don’t require a direct monetary investment at all. 

Topics: Insider
2 min read

The Importance Of A Comprehensive Negative Keyword List

By Admachines on Oct 12, 2020 9:00:00 AM

What are negative keywords?

Most people have heard of keywords when referring to paid advertising. Those are the terms that campaigns are built around which trigger ads in the search engine results. If you’re a plumbing company, you might build multiple campaigns around different services such as water heaters, plumbing repair, and drain cleaning. Each campaign would have keywords that have bids attached to them which trigger ads based on the service. But on the flip side of keywords are another set of terms that one can argue are even more important than the keywords. These are called negative keywords. A negative keyword is a term applied to a campaign that will stop Google from displaying your ad when certain words or phrases are included in the search query. These are incredibly important for blocking bad traffic and ensuring your ads only appear for relevant searches. But if you’re already targeting certain keywords, how do negative keywords impact traffic quality?

Topics: Insider
4 min read

Everything You Need To Know About Google Local Service Ads

By Admachines on Oct 8, 2020 9:00:00 AM

Google Local Services is a pay per lead platform that doesn't rely on keywords like paid search ads. Users provide their business category and select the services they'd like to show for, and Google can display their listing in the Local Service Ads pack at the top of the page in their designated service area.

Topics: Insider
3 min read

Bidding Comes to LSA's- What You Need To Know

By Admachines on Oct 5, 2020 9:18:39 AM

If you're a home service company using Local Service Ads, you're going to notice a change coming to the platform this month. Google is introducing bidding to Local Service Ads in a larger portion of their users after beta-testing with "professional services" for the past few months according to a Google Spokesperson. As written by Greg Sterling of Search Engine Land, this is something many industry experts thought would eventually come to the platform, but it's interesting to note how they've rolled out this change and who will have access to this feature first (Search Engine Land). 

2 min read

Prioritizing Mobile Devices On Google Ads

By Admachines on Oct 5, 2020 9:00:00 AM

When it comes to paid search advertising, in order to make the most of your investment there needs to be an emphasis on mobile searches. According to Mobile Marketer, 70% of all paid search impressions are coming from mobile devices. When someone has an issue, they can now search right from their phone at the source of the problem. This immediate gratification of being able to search from your device and get the solution all in one place is what makes mobile so powerful for advertisers. If you aren’t optimizing your campaigns for mobile users, then you’re missing out on the lion’s share of all market opportunities. How can you make sure your campaigns are optimized for this mobile traffic? Below are three tips to making sure your ads are ready for mobile searchers.

Topics: Insider
3 min read

What Makes A Great Google Ad

By Admachines on Sep 28, 2020 9:00:00 AM

When you use Google, you're going to be exposed to ads within the search result. These ads will all have common elements like headlines and description lines, but what separates a great ad from those that are just run-of-the-mill? If you want Google to be your best performing advertising channel, you not only need the budget to support campaigns, you also need to invest in writing solid ad copy. If your ad doesn't entice a user to click, then bidding on top page position won't help you. A well written ad will always outperform one that sits at the top of the page but is poorly constructed. AdMachines has developed a formula for writing an ad that will hit all of the key points consumers look for when they come to Google. Because in the end, Google is a solution machine and you want your services to solve a customer's issue. There are 10 pieces to our ad copy formula, but today we're going to highlight the 5 most important elements to include in your ad.

Topics: Insider
3 min read

What Ad Extensions Are Right For Your Business?

By Admachines on Sep 21, 2020 3:08:01 PM

Google Ads offer many opportunities for advertisers to customize their text ads with the use of extensions. Extensions are a feature that allow you to communicate more information about your business like the location, phone number, additional value, or services provided. This information helps consumers learn more about you without taking any space away from your main offer in the headlines or description lines of the ad. Extensions also add to the height of your ad and let you take up more real estate on the search results page which improves response rates. Google Ad Extensions are totally free to use, but their ability to display will depends on your keyword bids and where your ad shows on the page.

Topics: Insider
2 min read

How to Cross-Sell With the Display Network

By Admachines on Sep 14, 2020 9:00:00 AM

The Display Network is a great place to target potential customers who are more passively searching for products or services. You can often get in front of users who have shown interest in your type of services, but have yet to make a purchasing decision. But what if you have multiple products and want to keep re-engaging your current customers? These are people who already fit your ideal customer profile and have shown they want to do business with you. With the Display Network, you can use remarketing lists and Google Customer Match to cross-sell to the same customers. 

Topics: Insider
1 min read

How to Use the Display Network for Remarketing

By Admachines on Sep 7, 2020 10:00:00 AM

When using the display network, there are many opportunities for businesses to get their message out in front of specific audiences. One way we utilize audience targeting for AdMachines clients is to run remarketing ads. A remarketing ad will get you in front of customers who previously interacted with your brand while they browse the web on over 2 million sites. 

Topics: Insider
2 min read

What Is The Display Network?

By Admachines on Aug 31, 2020 10:00:00 AM

Most people are familiar with the Google Search Network- this is where ads appear either above or below organic results in the search engine results page (SERP). These ads look like organic listings and take users to a landing page after they click. It’s the most popular way for businesses to get in front of consumers actively searching for their products and services. The Search Network relies on keywords to trigger ads when someone uses Google. This is probably the option you’re using right now if you’re advertising on Google.

Topics: Insider
3 min read

How to Assess Your Current Pay-Per-Click Management Services Provider

By Admachines on Aug 24, 2020 9:30:00 AM

If you’re currently advertising on Google, there’s a good chance you have a pay-per-click management agency that oversees your account and performance. When you enter into a relationship with an agency, there are certain expectations that need to be met in order to have a successful long-term partnership. How can you assess your current marketing relationship and ensure you’re in the best situation for your business? We’ve put together the questions you should be asking yourself at this moment that will reveal if your current provider is operating in a way that benefits you and promotes transparency and trust. 

Topics: Insider
3 min read

The Appeal Of Google Pay-Per-Click Advertising

By Admachines on Aug 17, 2020 9:00:00 AM

When it comes to pay-per-click, there’s one clear giant in the advertising space: Google. With their Google Ads platform, they’ve gained a huge market share of advertisers looking to get in front of customers online. But what makes Google’s pay-per-click platform the preferred advertising channel? Let’s dig into the wide appeal of Google both for users and for advertisers. 

Topics: Insider
2 min read

Pay-Per-Click 101: What is pay-per-click advertising?

By Admachines on Aug 10, 2020 11:46:14 AM

Pay-Per-Click advertising, also known as PPC, is an digital advertising solution where advertisers pay for clicks on their online ads. It’s an effective way to accomplish a multitude of marketing goals depending on your business model. They can generate sales leads, promote a newsletter sign up, drive users to opt-in for an email campaign, raise brand awareness- the possibilities are endless as long as you have the right team behind you managing the account. 

Topics: Insider
4 min read

Coronavirus Tools & Resources

By Admachines on Mar 25, 2020 2:14:06 PM

Admachines is here to support you during the Coronavirus Covid-19 crisis.  We are actively creating and publishing information, tools and resources you can implement in your business.  This includes templates, campaign ideas and more.  We're here to support our clients and friends and we'll get through this together.

Topics: Insider
3 min read

How Google Posts Can Help Elevate Your Business To The Next Level

By Admachines on Jun 5, 2019 1:15:44 AM

 

3 min read

How to Optimize Your Site For Mobile SEO

By Admachines on Jun 5, 2019 1:14:05 AM

The word SEO or Search Engine Optimization, sounds scary by itself. But once you realize that you have to optimize your mobile site differently for mobile and more often, that’s even more terrifying. That’s why we are here to help, to cut through the excess and useless information, giving you the facts.

6 min read

Introducing MachineSites -The Brand New Web Platform Developed By AdMachines

By Admachines on Jun 5, 2019 1:08:59 AM

Do you want to make your marketing dollars work hard? Do you want your business to capture more opportunities? What if you could have the world's best salesperson working for you around the clock - 24 hours a day? MachineSites by AdMachines makes this dream a reality for you.

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