COVID-19 GOOGLE MY BUSINESS UPDATES [VIDEO]
APRIL 7th, 2020
In this video you'll see why Google My Business has been slow to publish reviews and changes. You'll also learn how you can publish a custom COVID-19 post.
Google’s $800+ Million Commitment to Fight COVID-19
April 6th, 2020
COVID-19, more commonly known as the Coronavirus, has been spreading worldwide with about 623,000 confirmed cases and 29,000 deaths so far. This disruption of everyday life is also damaging for businesses, many of which must go online only or temporarily close in order to help prevent the virus from spreading. While larger business might be able to weather this disruption to the market, many smaller businesses are at risk of losing everything. However, Google is proud to announce that they are spending over $800 million to support small to medium-sized businesses (SMBs,) health organizations, and the health workers who risk their health everyday as they work on the frontline of this pandemic.
First, Google is giving $250 million in ad grants to the World Health Organization and over 100 government agencies worldwide to educate people on how to prevent the spread of COVID-19 and other measures for local communities. This commitment is a major increase from Google’s previously announced $25 million commitment offered last month. Also, $20 million in ad grants will be given to non-governmental organizations and local financial institutions to help inform SMBs about financial relief and other resources.
Google’s second major investment is a $200 million investment fund that will help non-governmental organizations and financial institutions provide small businesses with access to capital. One of these is the U.S.-based Opportunity Finance Network, who will help finance people and communities that often get overlooked by mainstream financial institutions. This is adding on to the $15 million in cash grants Google is already providing to nonprofits helping these smaller businesses.
The COVID-19 pandemic makes it hard for many small businesses to stay in contact with their customers. That’s why Google is setting aside $340 million in Google Ads credits for all SMBs with active accounts over the past year. Eligible accounts will get credit notifications that can be used at any point until the end of 2020 across all of Google’s advertising platforms.
One of the world’s main priorities right now is finding the best way to fight COVID-19. To help with these efforts, Google is offering a pool of $20 million in Google Cloud credits so academic institutions and researchers can leverage Google’s resources to fight the disease. If you want to learn how to apply for credits, take a look at the Google for Education site.
Finally, Google is providing direct financial support and expertise to those that produce personal protective equipment and lifesaving medical devices. With the help of Google’s longtime supplier and partner Magid Glove & Safety, they’re looking to ramp up production of face masks and provide 2-3 million of them to the CDC. Also, Alphabet, Google’s parent company, is bringing employees across all their subsidiaries to help increase production of ventilators, all while working with equipment manufacturers, distributors and the government in this effort.
In addition to the company’s main commitments, they’ve increased the gift match Google gives to each employee annually to $10,000 from their usual $7,500. This will allow employees to provide more to their local organizations, in addition to the $50 million Google.org has provided. With their help, we hope to be able to add some optimism to these uncertain times.
CORONAVIRUS COMMUNICATIONS TEMPLATE
April 1st, 2020
Our marketing team has put together a stock communication template you can use to communicate to existing clients and prospects who are looking for your help.
Just copy and paste the template and make the adjustments and necessary edits you need to get your message across.
The template is designed to build continued trust and safety. Communications like these can help you ease potential client anxiety and fear. You can post it on your facebook page, send it in an email blast and use it as a CSR script. I hope you find it helpful.
You can access the template here:
Also on Friday, I put together a quick 10-minute video about what we are seeing in the market as it relates to Coronavirus and the impact it may have on your home service business. The video is below.