The word SEO or Search Engine Optimization, sounds scary by itself. But once you realize that you have to optimize your mobile site differently for mobile and more often, that’s even more terrifying. That’s why we are here to help, to cut through the excess and useless information, giving you the facts.
Is Mobile SEO Really That Important?
The short answer is yes, in fact it is even more important than your desktop site. Did you know that, according to the Pew Research center’s Internet & American Life project, more than 90 percent of adults have a cell phone. In 2004, only 65% of adults had phones but by 2013, 91% of American adults did. Why am I telling you this? Because cell phone and mobile optimization isn’t going to go away, in fact, it is only going to continue growing.
In 2016, Google decided to use the mobile versions of websites to determine it’s rankings. What does this mean? Essentially, it comes down to mobile is everything. Do you have less content on your mobile site than your desktop? Boom-you’ve already hurt your seo rankings. Then in 2018, Google announced their decision to put mobile index first which really focuses on the mobile site’s page speed. According to Google, a slow page with great, relevant content may still rank highly. Get rid of that ‘may’, and follow our tips to keep your mobile site optimized for SEO.
Signs of a Mobile-Friendly Site:
- Fast load time
- Loads properly on any mobile device-smartphone, tablet etc.
- Easily and quickly understandable for search engines
- All content is readable and easy for viewers to use.
- Offers an added value for mobile users that your desktop view doesn’t.
In many ways, a mobile site’s SEO is very similar to your desktops-using meta-descriptions, alt-tags, keywords, page descriptions etc. However, there are key things you can keep an eye on that will ensure your mobile is optimized to the best it can be.
Remove any obstacle or clutter that could disrupt your potential customer’s viewing experience. When you look at your mobile site, here are some things to think about:
- Forms-any forms the customer fills out should be universal for desktop and mobile
- Font Size-Your font size on desktop will look very different than on a mobile device
- Writing-Keep the small screen restrictions in mind when you write. If your site is cluttered with words, no viewer is going to bother reading the blog article you just spent hours creating.
Clutter- Keep in mind what the customer will be seeing
Phone Numbers-Make sure they are big enough to read and click using fingers.
Prepare for Voice Search
You may be thinking how does this relate to mobile SEO-but this is essentially killing two birds with one stone. Using voice search platforms like, Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and Google’s Home assistant, this is becoming a regular way to search for different companies, products and services. In 2014, 56% US Smartphone users used a voice assistant, within one year it went up 11% to 65%. Take a look at your mobile website and ask yourself- Does it answer whatever questions a user may have? Not sure-use sites like Answer the Public or use Google’s autofill.
Add Structured Data
Structured Data us a way of directly communicating with clients, it tells search engines like Google or Bing, what your page or site is about. Using different tools like Schema.org will help to create rich snippets that will highlight your site in new ways. Structured data will present the results in a snippet that is mobile friendly and enticing for potential customers and viewers to click.
Mobile is now, it is also the future-it is not going anywhere and the sooner you get your site optimized for it, the better your SEO will be. This is a lot of information to take in, which is why here at Admachines, we are always ready to help. We have the tools and experience ready to help optimize your mobile site for SEO.